Hystar’s Christmas advent calendar – Leila Asdal Danielsen

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Today's HyStar sharing her thoughts about the hydrogen industry and upcoming festivities is Chief Marketing and Communications Officer Leila Asdal Danielsen!

What has been the highlight of your year in 2022?

On the personal side, getting to go home to Canada for the first time in nearly three years. It was SO good to catch up with friends and family… and actually be able to give hugs. Professionally, one of the highlights was the launch of Hystar’s brand movie. It was great to be able to illustrate what Hystar is working with.  

What are you hoping to get for Christmas?

A treadmill. Which is kind of ironic, as I had one and sold it a few years ago since we “didn’t have the space for it.” Well, we’re making space… 

What’s in store for the hydrogen industry over the next few years?

Growth, growth, and more growth! I’ve been in the hydrogen industry for about four years now, which isn’t particularly long in the grand scheme of things, but it’s incredible to see how much has changed just in those few short years. When I started in 2019, most people outside the industry really didn’t know much about hydrogen. Now, it’s the word on everyone’s lips. Hydrogen, particularly green hydrogen, has such a vital role to play in the energy transition, it makes sense that everyone’s talking about it. I’m looking forward to seeing what all this “buzz” will lead to. 

Any New Year’s resolutions you’ll be making that you could tell us about?

I’m not really big on New Year’s resolutions. I figure if I’m going to make commitments to myself, I should do them when the timing’s right for me. Buuuut! I suppose if I had to choose something to focus on, it would be committing to using that treadmill…  

What are you most looking forward to in 2023?

Lots! In particular, it’s been nice to be able to go to live events again. Hystar will have a booth at Hannover Messe in April, which is something I’m really looking forward to. As well as attending hy-fcell conference in Vancouver in June. On the personal side, I’m looking forward to attending the Luke Combs concert in Oslo with a group of my closest friends! 


Leila’s puppy Bubble is ready for Christmas: